Dieux du Stade - Making of Calendar 2001

Dieux du Stade - Making of Calendar 2001
Title:
Dieux du Stade - Making of Calendar 2001
Quality:
HD
Released:
Jul 13, 2004
Country:
Casts:
Frédéric Michalak, Clément Poitrenaud, Vincent Clerc

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Dieux du Stade - Making of Calendar 2001

Synopsis Dieux du Stade - Making of Calendar 2001

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV),such as women.

  • Imavision Productions
  • Frédéric Michalak
  • Clément Poitrenaud
  • Vincent Clerc

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